THE PROJECT
We were engaged to work with Mayfair Equity Partners for the first time to work with their portfolio company in the advertising technology space, LoopMe.
November 2024
Deal announcement
Levine Leichtman Capital
Investor
THE WORK
The management team had started
discussions around the purchase of a subsidiary of Take-Two Interactive called ChartBoost which was effectively a
competitor of LoopMe but focused on optimizing advertising within the group structure of Take-Two and its various game
studios. A large part of the project was focused on the separation of ChartBoost from its parent company and setting up a
comprehensive transition services agreement and process to ensure the company was well served throughout the integration
into LoopMe. Our focus then shifted to creating and delivering a robust synergy capture programme which was guided by the
private equity investors and their focus to achieve a certain target of synergies over the two-year timeline post-close.
THE NEWS
McKinsey